This is a positive factor for the sales of bird feeders but also a negative element by way of creating competition for the Solar Bird Feeder.

The company can combat this particular factor by providing widespread marketing of its product and information to the consumer about why it is better than the other products on the market.

Below is a diagram of the five forces and how they are interlinked. It also illustrates how they are all linked to the center factor which is the competition in the industry rivalry. http://en.wikipedia.org/wiki/Porter_5_forces_analysis

CONCLUSION

The Solar Bird Feeder Company must create an analysis of the market and industry if it wants to remain competitive and viable in the growing bird feeder industry.

In the analysis there are many factors to be considered including the elements of the micro and the macro environment issues. The Solar Bird Feeder Company must examine these elements so that it can plan to market its product in the best possible light as it moves forward in the industry.

One of the keys to success for any company is the constant evaluation of placement and strategy within an industry. The use of the Five Force Competitive Analysis (Micro environment) and the macro environment factors will provide a blue print for changes that are needed to remain competitive in the industry..